Under the Sun
 

 

Fashions 4 - 

Fun Forties!

Fabulous Fifties!

Sexy Sixties!

 
 
 
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Bonnie Rasmussen grew up in Iowa, but moved to Big Sur, California where she honed her retail résumé. She owned and operated a gourmet food store that offered lunches and catering. Later, she managed Big Sur Lodge while owning the gift shop and two grocery stores in the Pfeiffer Big Sur State Park. When her mother needed help closer than 2,000 miles away, Bonnie moved to Lake of the Ozarks. Seven years later, in 2009, she bought the building now known as Under the Sun, a boutique selling cards, lake decor, gifts, garden flags, sandals, clothing, purses, and accessories.

Under the Sun stands out for reasons other than its bright red, welcoming facade. Garden flags line the front porch and wave in the breezes. Many of them read “Welcome” and feature butterflies, flowers, or honey bees. They are cheerful and carry a good mood from first view to the shop inside. The store’s windows also show off colorful new clothing and accessories, but so much more awaits through the doors.

I stopped one day after we had first moved to Missouri. I was surprised to see the store open. So many businesses close their doors once the tourists and second-home visitors depart after Labor Day. I found the owner, Bonnie Rasmussen, kind and friendly, and I found a unique card that the recipient later asked about, wanting to know just where I’d found it. I also met Mocha, Bonnie’s chocolate Labrador. We’ve been the loving, proud caretakers for a black and chocolate Lab so Mocha had my heart even before I saw how welcoming and polite she is. I’ve since learned that Mocha’s greetings bring people back again and again. Mocha has fans, and I confess I’m one of them.

Mocha the Dog

Welcome to the Beach!

 
 
 

What makes Under the Sun most unique is its mission:  to deliver a personal shopping experience unavailable in large department and big box stores.  Bonnie wants customers to look their best and have fun while choosing clothes and accessories to achieve that great look.  On Saturdays, she may even serve a bit of champagne to add some zest to the girl's-day-out shopping experience, but men's clothing and sandals are available at Under the Sun: So if the whole family goes shopping, the men may find something they need as well.


 
 
 

Under the Sun stocks clothing, sandals, and merchandise that may not be found elsewhere. Rasmussen chooses styles and fashion that customers won’t find back home or even at the outlet mall. One new item features the Lake of the Ozarks on cozies, coasters, plastic tumblers, and doormats. These are representative of the gift and décor items that people cannot find elsewhere.

From Camdenton, drive north into Sunrise Beach to 8 Sunset Hill Drive. Expect to meet Mocha and find unique merchandise. I predict you’ll become a regular customer, especially because this is not a 100-days of summer boutique. Under the Sun (573-374-2001) is open year-round although the hours are fewer outside those 100 days.

In a way, Bonnie Rasmussen is as adventurous as her children are. She opened a business in 2009 when many others were closing their doors. She knew that Jane Mack, owner of Portside Boutique, was ready to retire. Bonnie also knew that Jane had a strong niche market that could be maintained and grown so Bonnie approached Jane about buying Portside Boutique’s fixtures and connecting with its suppliers. Then Bonnie set out to expand the merchandise year by year. For example, with the American people growing larger, many designers now offer their clothes in sizes up to 2X. Bonnie stocked some last year, and they sold well. She plans to increase the quantity this year.

Rasmussen’s two children followed her example. They each own businesses. Her son, Trey Kropp, owns Wilderness Wireless, an IT firm. Daughter, Shana Kropp, owns an IT security firm. Each still lives on the California coast. Son Trey is an avid hang glider and posts his adventures online for his blog, Above the Sur. Daughter Shana prefers under the sea; she is a devoted scuba diver and divemaster


Fall has arrived!

 
 
 
 
 
 
 
 
 
 
 
 
 
 
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Brands & Vendors

 

Unique, high quality fashion, individually selected to create the perfect look for the Ageless Fabulous Woman!

These are the women that prove age is a trivial matter, indeed.

 
 
 

ASM Fashions

The j Collection

J. ASM Fashions' contemporary collection, features bright and edgy quality pieces designed with the modern, trendsetting woman in mind.  She is not afraid of using color or bold prints to express herself.  The collection's uniquely detailed garments are created locally, while being inspired by trends from across the world.

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French Dressing

Jeans

The secret of FDJ’s success rests on our understanding of how to create and offer a perfect fit for every type of silhouette. Only fabrics meeting the highest quality standards are used and all jeans contain Lycra® for greater stretch and recovery, comfort and durability. 

 
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Renuar

The Art of Dressing

The Renuar label is a versatile group of related separates and sportswear for today’s active and modern woman. An eclectic range of styles, blends luxury and value to achieve a look of relaxed elegance. Taking you from work to an evening out, to weekend casual. The hottest trends made easy to wear, with rich hues, attention to detail, the latest fabrics and an added hint of pattern and texture.

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asm fashions

The Libra Collection

Libra, ASM Fashions’ “modern missy” collection, is a sophisticated blend of beautiful prints, bold colors and textured fabrics. Libra caters to the woman who takes pride in herself and her look, with a special attention to fit and delicately detailed garments. The collection is inspired by trends and focuses on offering a versatile wardrobe.

 

 
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Ethyl

Pants with Bling

Fashion shorts, capri and denim with a touch of bling.

 

multiples

Infinite Style, Ultimate Versatility

Multiples targets the "modern boomer" with a proven concept of related separates.  With its dressy-casual flavor and emphasis on color and comfort, the line focuses on great items:  expressive jackets, novelty knits and innovative blouses. 

 

 
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zoe

Bridging Fashion for the Contemporary Woman

Emphasizes strong fashion statements through styling, fabrics in very selective patterns and prints as well as meticulous attention to detail.

 

Habitat

Clothes to Live in
"Clothes to live in" says it all.

Our designs are meant to move you comfortably and stylishly through every part of your lift.  From the office, to dinner with friends, book club to college reunion, out clothes are the ones you can truly live in.

 

 

 
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2016

Sunrise Beach Mo

Lady Elks Scholarship Fashion Show

Brought to you in 4 parts.  The 2016 Elks Fashion Show was a hit!  Check out what is trending today!

 
 
 
 
 
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Location

Sunrise Beach, MO

 

Just off of Highway 5, across from Lake Road 5-35.  Click the map for detailed directions.

Lost?  Call us:  573-374-2001.